Develop a photograph style for a new product launch

Asics needed a visual photograph style creating to support their new Spring/Summer product launch. As the trainers were aimed at the fashion market, I decided a crisp, clear studio environment was needed to highlight the details of the trainer – utilising bright colour choices to reflect the vibrant colourways throughout the range.

I art-directed and styled the photoshoot; crafting beautifully simple product photography, which not only worked on an individual level but came together to create a dynamic suite of imagery for the range.

This project included

Art Direction

Produced at Liquid Creative Agency, by Chris Nixon Freelance Graphic Designer


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