Implementing a pan european campaign

Asics needed help implementing their concept for their new Asics Gel Lyte trainer.Receiving the project as an initial concept it was my responsibility to translate the creative into a tangible advertising campaign that would run throughout key cities across Europe.

Utilising the graphics supplied I created a impactful creative style for the brand, which was versatile enough to be implement throughout the array of sizes required – ranging from mobile billboards and posters through to tram wraps and train station takeovers.

This project included

Graphic Design • Creative Direction • Print Design • Artwork

Produced at Liquid Creative Agency, by Chris Nixon Freelance Graphic Designer


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