Branding: PT Fit - Chris Nixon

THE BRIEF

PT FIT IS AN IOS APPLICATION THAT GIVES PERSONAL TRAINERS A PLATFORM TO REMOTELY INSPIRE AND EDUCATE THEIR CLIENT BASE. OPERATING IN THE ‘SPORT & FITNESS’ MARKET, THE NEW BRAND WOULD NEED TO ADHERE TO THE DYNAMIC AESTHETICS THAT ARE SYNONYMOUS WITH THESE BRANDS WHILST BEING DISTINCTIVE ENOUGH TO DIVERSIFY THE BRAND FROM ITS COMPETITION.

Fit for the market


BRANDS THAT OPERATE IN THE SPORTS & FITNESS INDUSTRY HAVE A DYNAMIC AND SPORTY FEEL.

Distinct


A MEMORABLE AND DISTINCT BRAND IS CRUCIAL WHEN OPERATING IN AN OVERSATURED MARKETPLACE.

Technology Focused


FLEXIBILITY WOULD BE KEY AS THE BRAND WOULD BE IMPLEMENTED THROUGH MANY different DIGITAL MEDIUMS.

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