DAVANTI

Launching a new brand into the fiercely difficult tyre market


Davanti are a new entry into the tyre market; a notoriously difficult market to enter because of public concern regarding tyre safety. In order to launch the brand successfully into the market it was crucial that the branding was kept innocuous.

A simple logo-mark was paired with an orthodox colour palette – purposefully positioning Davanti in-line with the established tyre brands. To bring continuity to the vast array of Davanti collateral a versatile grid system was developed; this gave Davanti the consistent and professional persona needed when entering a new brand into an established market.

Davanti branding and launch, by freelance graphic designer Chris Nixon

Davanti branding and launch, by freelance graphic designer Chris Nixon

Davanti branding and launch, by freelance graphic designer Chris Nixon

Davanti branding and launch, by freelance graphic designer Chris Nixon

Davanti branding and launch, by freelance graphic designer Chris Nixon

Davanti branding and website design, by freelance graphic designer Chris Nixon

Davanti branding and launch, by freelance graphic designer Chris Nixon

Davanti branding and launch, by freelance graphic designer Chris Nixon

Davanti branding and fleet design, by freelance graphic designer Chris Nixon

This project included

Art Direction • Branding • Graphic Design • Creative Direction • Print Design • Web Design • E-Newsletter Design • Fleet Design • Pos Design • Social Media Design • Artwork


Produced at Liquid Creative Agency, by Chris Nixon Freelance Graphic Designer

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