RUSTLERS

Launching a new product line for a national retailer


A change in consumer spending caused a downturn in sales for Rustlers, to combat this Rustlers decided to introduce a new ‘gourmet’ burger to their microwavable burger range.

Adhering to Rustlers brand guidelines and utilising assets provided, it was my remit to launch the new product a POS campaign. As the brand guidelines limited design features throughout the brand, it was crucial that I incorporated a strong hierarchy to the design – allowing the language that we created to engage the target market.

This project included

Graphic Design • Print Design • Pos Design • Artwork


Produced at Liquid Creative Agency, by Chris Nixon Freelance Graphic Designer

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