Launching a new product line for a national retailer

A change in consumer spending caused a downturn in sales for Rustlers, to combat this Rustlers decided to introduce a new ‘gourmet’ burger to their microwavable burger range.

Adhering to Rustlers brand guidelines and utilising assets provided, it was my remit to launch the new product a POS campaign. As the brand guidelines limited design features throughout the brand, it was crucial that I incorporated a strong hierarchy to the design – allowing the language that we created to engage the target market.

This project included

Graphic Design • Print Design • Pos Design • Artwork

Produced at Liquid Creative Agency, by Chris Nixon Freelance Graphic Designer


This is a unique website which will require a more modern browser to work!

Please upgrade today!