Developing a brands new product range

Thorntons needed help implementing and developing a new line of premium ice creams, which would be the first product in the brands new ‘indulgence range’.

Working alongside Thorntons in-house design team, it was my remit to develop the initial brand guidelines for the ‘indulgence range’ whilst creating the packaging for the new product range. I began by refining the present guidelines, crafting a distinctive typography style, introducing a clear colour coding system and put a heavy emphasis on beautiful product photographic.

Adhering to strict print parameters, I then implemented these newly refined brand guidelines to create a premium product range for the 3 new ice-cream flavours.

This project included

Art Direction • Graphic Design • Creative Direction • Packaging Design • Artwork

Produced at Liquid Creative Agency, by Chris Nixon Freelance Graphic Designer


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