Taking secret santa a little too far

I take secret santa very seriously and this year I drew Wayne – a mild mannered, middle-aged 
web developer.

There’s nothing too distinctive to poke fun at with Wayne and each year he receives 
an off-the-shelf IPA to enjoy – but I felt I could go one better.I decided that I would home-brew Wayne a batch of his own IPA and brand the bottles around the long-running jokes, myths and legends that haunt the studio – involving every member of staff.

Each of the bottles name, ingredients and palette taste were bespoke for the individual; all aimed at poking fun at our faults.

After completing the project it was entered into the 2017 Drum Chipshop awards, which it went onto win in the self-promotion category.

This project included

Branding • Graphic Design • Creative Direction • Packaging • Artwork

Produced by Chris Nixon Freelance Graphic Designer


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